Delaware, US, 28th October 2025, ZEX PR WIRE, ClickGuard, one of the leading platforms for protecting digital ad spend, today announced a suite of product enhancements, alongside a full rebrand, designed to give marketers greater clarity, control, and confidence in their PPC campaigns.
Founded in 2016 by CEO Ralph Perrier, following his own experience with click fraud, ClickGuard has grown from serving a handful of customers to protecting more than 3,000 companies worldwide, preventing an estimated $17 million from being wasted every month. Over the years, ClickGuard has expanded far beyond its original Google Ads protection, adding coverage for Meta and Microsoft Ads, launching a free calculator that lets anyone estimate how much click fraud is costing them—using millions of data points from hundreds of thousands of campaigns analyzed every month—and introducing PMax protection.
This growth is about gaining clarity, building confidence, and finding better ways to serve marketers who are tired of wasting money on invalid traffic that never delivers. According to Juniper Research, click fraud is projected to cost advertisers $172 billion annually by 2028, highlighting just how urgent this problem has become.
The Start of a Bigger Vision: Improvements & Features
Click fraud is no longer just simple bots clicking ads: it’s now powered by AI, residential proxies, and headless browsers that look almost indistinguishable from real users. While fraud is getting smarter, ClickGuard is moving faster, building technology that stays ahead, with advanced machine learning, proprietary detection models, and real-time analysis at scale.
As CEO Ralph Perrier puts it:
“This update is part of a much bigger vision. We’re building something that is not just reactive, but predictive, intelligent, and proactive.”
This vision is already taking shape with new enhancements, deeper insights, and more customization, all designed to empower marketers to make smarter decisions before problems even appear and optimize campaigns like never before. And yes, all these updates were inspired by the shifts in our industry and the feedback from our customers.
Here’s what’s new:
- A brand-new dashboard, designed with PPC experts for PPC experts, to give you a clearer view of your campaign’s performance.
- 24/7 support, so you can have all your questions answered fast.
- Dedicated Success Managers for Custom plan subscribers to guide your setup, monitor performance, and help you build smarter strategies tailored to your goals.
- And management tools for agencies that will make managing multiple clients even easier. You’ll be able to view and control every account under one roof, assign access levels, streamline billing, and switch between customer profiles in seconds.
Plus, another exciting feature coming very soon:
- Improved reporting with AI-powered insights: Instead of siloed, spend-driven suggestions from Google or Meta, ClickGuard AI-powered reporting analyzes traffic quality across Google, Meta, and Microsoft Ads in real time, including fraud signals and proxy behavior. The result is a neutral advisor that highlights wasteful campaigns, explains anomalies, and surfaces where budgets will drive the best ROI, helping marketers spend smarter while saving time digging through data.
A Sharper Identity for a Clearer Purpose
Users signing into the platform, visiting the website, or checking social media profiles will notice ClickGuard’s sharper visual identity—bolder, cleaner, and more focused. That’s no accident.
This new look mirrors the clarity the company aims to bring to every decision marketers make. Whether protecting ad budgets from click fraud, analyzing campaign performance, or optimizing for client growth, ClickGuard’s purpose remains unchanged: to deliver the visibility, control, and insights marketers need to make better use of their ad spend.
And while the visuals have evolved, the product trusted by thousands of companies remains the engine behind the scenes, but now even better, continuously working to stop invalid traffic before it drains advertising budgets.
Built for Marketers Who Care About What’s Real
If you value honest data, real results, and the peace of mind that comes from knowing your ad spend is truly protected, you’ll feel right at home with the new ClickGuard.
As our CEO, Ralph Perrier, says:
“These values aren’t just written on my wall. They show up in every product decision, every customer interaction, every line of code.”
The company is proud of its journey so far, but is even more excited about what lies ahead.
This new chapter marks only the beginning.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Micro Trustiva journalist was involved in the writing and production of this article.