Baton Rouge–born cash giveaway phenomenon expands its reach to Houston and Dallas with augmented reality treasure hunts, redeemable rewards, discounts, and real-world cash.
United States, 29th Jan 2026—Nexrage Studios — the creator of the immersive SeekAR platform — today announced a strategic partnership with Cash Stash — the viral cash giveaway brand founded by marketing innovator Dylan Garcia — to bring interactive digital collectibles and real-world rewards to communities across Houston, Dallas, and Fort Worth.
Cash Stash first gained widespread attention in Baton Rouge and New Orleans through social media-driven cash giveaway hunts that encouraged residents to explore their city while supporting local businesses. What began as a grassroots concept quickly evolved into a powerful engagement platform rooted in fun, community, and discovery — growing a social media audience of more than 100,000 followers across its network.
Now powered by SeekAR’s augmented reality technology, Cash Stash participants can use their mobile devices to locate digital collectibles anchored to real-world locations. These collectibles can be redeemed for discounts, exclusive offers, and even cash — blending physical exploration with immersive digital experiences.
Through SeekAR, the Cash Stash experience becomes a true multi-winner event. In addition to the opportunity to find physical cash, participants who take part in the hunt can collect digital Cash Stash and brand-sponsored collectibles within the SeekAR app. Even if a user is not the first to find the physical cash, they can still unlock digital collectibles that include additional cash prizes, exclusive discounts, and other rewards redeemable with participating brand partners.
This layered reward system ensures that every participant has the chance to win and be rewarded simply for engaging in the hunt.
Early campaign results demonstrate the power of combining Cash Stash’s audience with SeekAR’s technology. SeekAR generated more than 1,500+ new app downloads and 1,000+ new social followers starting from zero, while campaign content drove over 500,000 total views, 8,000+ likes, 2,000+ shares, and 1,000+ comments across platforms. The partnership announcement alone earned 150,000+ views, highlighting strong audience engagement and viral momentum.
This partnership also aligns with Nexrage Studios’ recent relocation to The Star in Frisco, Texas, positioning the company at the center of North Texas’ sports, entertainment, and innovation ecosystem. The move strengthens Nexrage’s ability to collaborate with brands, creators, and communities through experiential technology initiatives.
Cash Stash started with the idea that a little fun, surprise, and generosity can bring people together and drive positive attention to local businesses, said Dylan Garcia, Founder of Cash Stash. Partnering with Nexrage and SeekAR lets us scale that experience in a way that’s interactive, modern, and meaningful for both our fans and our partners.
This partnership highlights how digital collectibles can deliver real-world value, said Rama Raju, Strategic Partnerships Advisor for Nexrage Studios. With SeekAR and our presence at The Star, we’re helping turn cities into interactive playgrounds that reward exploration and engagement with major brands and small businesses.
The SeekAR x Cash Stash experience will begin rolling out across select locations in Dallas and Houston areas, with plans to expand into additional markets throughout Texas and beyond.
About Nexrage Studios
Founded by Fraz Jamil, Nexrage Studios is an award-winning venture and development studio based in Frisco, Texas. The company builds immersive technologies across AI, fintech, sportstech, gaming, and entertainment. Its flagship platform, SeekAR, enables location-based digital collectible experiences that drive real-world engagement.
Download SeekAR: www.seekar.io/invite
About Cash Stash
Founded by Dylan Garcia, Cash Stash began in Baton Rouge and New Orleans as a viral cash giveaway concept that blends social media, exploration, and community engagement. The brand has since expanded into major Texas markets, including Houston and Dallas.
Media Contact
Organization: Nexrage Studios
Contact Person: Rama Raju
Website: https://www.nexrage.com/
Email: Send Email
Contact Number: +14695734453
Country:United States
Release id:40734
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