Chill Brands Group makes major breakthrough with WHSmith agreement
–News Direct–
Chill Brands Group PLC (LSE:CHLL, OTCQB:CHBRF) CEO Callum Sommerton speaks to Thomas Warner from Proactive after the wellness and recreational products company announced it has secured a deal with major UK retailer WHSmith to stock Chill Brands' nicotine-free Chill Zero vape products.
The products will be available in 150 of WH Smith's travel stores, including airport and train station locations. These hubs offer high exposure, reaching thousands of daily travellers. Sommerton emphasises that the nicotine-free vape products target individuals aged 18-35, offering a healthier alternative to nicotine products.
Despite a 10-12% bump in share price following the announcement, Sommerton acknowledges challenges in the market, including geopolitical issues and conc...