New Business Platform Enables Consumer Choice that Empowers Individuals to Support Communities and Celebrate Diversity
ByRace.com lets buyers direct their spending to businesses owned by vendors of choice
United States, 15th Apr 2025 — ByRace.com, a customer-driven search platform designed to empower individuals and communities, today announced the launch of its global website for people who want to spend their money with vendors of choice. Customers looking to connect with businesses that share their customer values, backgrounds, cultures, or experiences can use the platform to locate people with whom they desire to do business.
“Whether you are looking to support businesses by race, gender, or other meaningful identifiers, ByRace.com makes it easy to find and support the entrepreneurs and communities you care about most,” said Graeme X. Barrington (gxb), the company’s founder and CEO. “For years, man...