New Advertiser Perceptions Research Finds Data Standards Increase ROI by 30% or More
–News Direct–
Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the complex and dynamic media, advertising, and ad tech industries, conducted research examining how US brand marketers and agencies are approaching and perceiving data standardization. The research uncovers key findings around the importance of data standardization across measurement and attribution, privacy compliance, productivity, managing campaign ROI, ad creative development, brand safety, generative AI and consumer experience.
Their results found that marketing and advertising agency professionals acknowledge that data standards are essential. A large majority 91% agree that applying data standards practices is a must in order to move forward in a privacy-centric way. Adv...
