Moutai’s “MEI” Culture Empowers Overseas New Media Marketing and Promotion
At the Guizhou Moutai 2022 Annual Shareholders’ Meeting, Ding Xiongjun, the Secretary of the Moutai Group Party Committee and Chairman, proposed the “Five Ecological Systems” of sustainable development with Moutai aesthetics as the core value. These systems encompass “Beautiful Life,” “Power of Beauty,” “Scientific Inheritance of Beauty,” “Technological Innovation of Beauty,” and the “Seven Degrees” aesthetics of sustainable development in Chinese liquor. These “MEI” concepts will continue to guide Moutai towards its next glorious chapter.
Facebook, X (Twitter), Instagram, Pinterest, LinkedIn, and YouTube, the six major overseas social media platforms, consistently revolve around the rich connotations of Moutai‘s “MEI.” Guided by the “Five Ecological Systems,” they deeply implement ...
