Shping and IBM Food Trust Pioneering a New Era of Product Transparency for Consumers
–News Direct–
Melbourne's tech firm, Shping, collaborates with IBM Food Trust, unveiling the possibility for consumers to interact with their purchases. This partnership seeks to deliver detailed product traceability and origin information from IBM Food Trust to Australian consumers via the Shping App. This combined initiative allows consumers to delve into the details of the raw materials in their products, tracing their origins and journey.
The significance of track and trace technologies is undeniable, as they document a product's entire journey through the supply chain, ensuring its authenticity and history are verifiable. Every product and its ingredients are given a distinct identifier, closely observed throughout its production.
IBM Food Trust, a blockchain-driven t...