News Direct Launches “Trade Wins”, an Analytics Enhancement Designed to Better Gauge Vertical Media Engagement
–News Direct–
News Direct today announced Trade Wins, a significant enhancement to its performance analytics that provides users actionable data regarding engagement with news releases from among industry trade media.
Unlike legacy newswires which rely on sometimes decades-old internal databases of trade publication contacts, often with limited staff keeping them current, News Direct's partnership with one of the industrys leading media monitoring and media database platforms enables it to provide up-to-date targeting of key journalists at tens of thousands of publications.
News Direct leverages a comprehensive global directly of media contacts to create highly in-depth lists of trade journalists from within hundreds of industry verticals and sub-verticals, which are automaticall...
